Me, myself, and my avatar - a semiotic study into digital transformation via avatars

The Chinese musical idol show, Dimension Nova, (produced by entertainment company IQIYI) follows the same formula as other shows where a panel of judges choose from pool hopefuls to find best singer. However, contestants for Nova are virtual beings. way these characters presented, and show is edited, intends creations be focus audience, not creators behind them. Thus, augmented reality cameras render dances, conversations, performances, rehearsals broadcast with models – or avatars simulating mixed environment. audience fantasy collaboratively constructed feat made possible virtue ubiquity digital avatar within zeitgeist society. transformation representation user an individualised entity, interactive reactive, we progress Web 2.0 era new 3.0 society omnipresent computing this article introduced what I term “hypervirtual” environment future.